We are merging creative thinking and new technologies in disruptive business models!

Technology by itself has no economic value, if not integrated in a business model. New disruptive technologies are offering unique opportunities for business model innovation. Lots of companies are continuing to pursue digital and disruptive innovation, but many of them are failing. There is a need for structural approach. That is exactly where we can help with our competencies and experience.

Companies in almost all industries are exploring digital and disruptive technologies which are emerging around us. The issue is how to integrate new technologies in business models and exploit their benefits. We are helping companies in development of digital transformation strategies and implementation of disruptive business models.

Digital transformation and other corporate strategies
Digital Transformation

Many entrepreneurial small and medium business leaders are thinking about creativity and innovation – driven growth. Disrupters are building business models that are very different from those of incumbents.
We are helping new business leaders to develop disruptive business models.

Strategic consultants are very commonly suggesting, and top managers are choosing, a product differentiation strategy to show the contrast between the company and competitors. This strategic choice can be implemented due to various features such as price, quality, customer services or design. As example, Apple Inc. has been a first initiator in the world of gadgets with products such as iPod, iPad, iPhone etc. It was not because similar products with similar features didn’t exist before. The key to Apple’s success was that those gadgets differed from their competitors a lot in terms of quality, functions, product placement and, what’s even more crucial, in terms of design. Therefore, many people are thinking about Steve Jobs as one of the most creative individuals in human history.

Disruptive innovation
Disruptive innovation
5 stages of creative thinking process
Learning about Company’s market segments and customers
Define customer segment needs and expectations regarding new products and services
Brainstorming and coming up with creative solutions for new products and services
Building representation of creative ideas - development of new products and services
Testing creative ideas / new products & services in real market environment
Design is not just what it looks like and feels like.
Design is how it works.
Steve Jobs

Every company says that innovation is important and that they value the ideas of their people. In fact, creativity is becoming a core skill which companies know they need in the future.

We are helping companies to develop and integrate creative thinking in putting together with new technologies in successful business models.